Dermatologist Website - Accessible Interaction for Every Age
Ulrich’s new landing page: A complete redesign for a dermatologist from Germany. Initially planned as a reconstruction of the old website, the project evolved into a fresh, modern design. The focus: a playful and unconventional design with high user engagement, tailored to an audience primarily of advanced age. The result is a landing page designed to break industry norms while ensuring accessibility and ease of use. My role involved both the design and development of the project, overseeing it through to post-launch.
Competences
User Interaction
Iconography Design
SEO Optimisation
CMS
Tools used
Figma
Framer
Role
Web Design
Web Development
Year
2025
Reflection
This project taught me a lot about the importance of communication with remote clients. Despite regular updates and feedback sessions, toward the end, we had daily phone calls where we discussed ideas and daily needs of both sides. This proved to be highly beneficial, as it allowed the project to progress more efficiently and helped prevent communication gaps that I have often encountered elsewhere. While I don’t believe this level of communication is always necessary, I came to appreciate its value—not only did it make my relationship with the client feel more natural, but it also improved the quality of the final outcome.